Deal Management
The greatest feature of a PRM is that it gives partners visibility into specific segments of your CRM data – letting them see their deal pipeline, obtain deal status updates and more.
4 ways to submit a partner deal
Enable your partners to register deals in 4 ways:
1️⃣ The traditional way, in the portal and the other 3 ways are described below.
Having your deal registration done in a PRM (rather than a CRM) lets your partners have visibility into all the details and data they want to be able to check in on (see Pipeline Summary Pages).
👉This transparency and accountability can be the reason partners stay with you and send you more leads.
👉Not to mention, it takes a load of work off your partner operations team.
2️⃣ Partners can register deals in bulk
If a partner has several leads to send you and they don't want to do it one at a time, they don't have to. This capability allows them to upload them all at once with a .csv file.
3️⃣ Partners can register deals by emailing the portal
If partners don't want to log in, they can actually send the partner portal an email.
All they have to do is include the details your team usually requires for a lead submission and send it to the designated email address you set up for the portal.
*This feature is powered by OpenAI's Assistants API
4️⃣ Deal registration form on a public page
Partners can also register deals via a public page with a lead registration form on it.
The links to these pages are enabled with cookieless 🚫🍪 tracking to make partner attribution easier for you.
Give partners the data they want on deals they submit
With Pipeline Summary Pages, your partners are empowered to view their up-to-date deal and pipeline statuses any time they want.
And you get more time back in your week as you're relieved of your duties to compile the data for weekly status update meetings for partners.
VARs, MSPs, & SIs love this feature 💜 (and they love you more as a result).
CRM to PRM bi-directional view
Partners can see things in the PRM as you update them in the CRM and vice versa. This makes it much easier to collaborate with them on pipeline updates.
Custom Pages Per Partner Segment
The pages can be customized for different partner segments – allowing for a more personalized partner experience.
Branding, referral links, and shared deal data can all be tailored for various partners.
Visual Pipeline Representation
These pages can display partners’ deals in various stages and summarize their performance in metrics such as total number of deals, total revenue, revenue forecast, etc.
Prevent channel conflict
Avoid confusion, channel conflict, and alleviate your partners' worries by assigning exclusive rights to specific partners on deals they originally brought in.
👉 Partners will learn to trust you more and become more likely to send you more leads.
Starts after conversion
After you approve the partner's deal and convert it into an opportunity, the PRM starts tracking the deal's exclusivity and protection period.
Exclusivity expiration
Magentrix sets a target date for when the exclusivity and deal protection for the partner expires. This date is based on the deal's approval date and the duration of the agreed-upon exclusivity period.
Upon exclusivity expiry
If the exclusivity period expires without any extension request or approval, both your partners and your own partner team will automatically get an email notification.
Empower partners to contribute deal updates
Accessed via the Pipeline Summary Pages, partners have the ability to adjust various deal details on assigned deals or opportunities, such as the estimated close date, opportunity value, sales stage, and other relevant data points.
Your CRM data syncs to the changes made
As the partner updates the deal data in the portal, Magentrix PRM's seamless integration with your CRM system comes into play:
the partner's changes get synced automatically within the corresponding opportunity record in the CRM.
Permission-based controls
With granular permission controls, you can set it up so that partners can only modify deal data to which they have the permissions required - ensuring that partners can access and update only the relevant data points.
Be alerted of changes
Once the partner updates the deal opportunity, the CRM opportunity owner receives an automated email alert.
The email notification informs the CRM opportunity owner about the changes made by the partner in the portal, allowing your team to stay informed and take appropriate action if needed.
Share leads with partners seamlessly
The Deal Inbox is where your partner team can manage deal assignment to partners.
You can review incoming deal registrations or opportunities, and assign them to specific partners from within the PRM, or directly from your CRM 🤯
Partners are notified automatically
When you assign a deal to a partner, Magentrix automatically triggers an email notification to inform the partner about the new assignment with specific deal details.
Reviewing pending leads
Upon logging into the portal, the partner can review the assigned leads by accessing the Deal Inbox.
They can see contact details, deal value, expected close date, and any other relevant data.
Partners choose which deals to accept
The partner can choose to accept or reject the deal.
If the partner doesn't wish to accept the deal, they can communicate this right within the record.
Easy for your partner operations people to streamline leads
Enable your channel team to vet leads: Review and approve partner deal submissions that meet the necessary criteria for conversion.
You can initiate the lead conversion process directly from within the PRM or your CRM.
Helps your partner team ensure data consistency, maintain a unified sales pipeline, and reduce data entry errors.
Merging lead data with CRM Account and Contacts
During lead conversion, you can decide whether to merge the lead data with an existing CRM account or create a new account if needed.
Additionally, you can choose to merge the lead data with an existing CRM contact or create a new contact record as required.
Optional Opportunity creation
As part of the lead conversion process, you can optionally create an opportunity record from the lead data.
This allows for the seamless transition from lead to opportunity within the CRM.
Field mapping for custom data fields
The PRM's field mapping tool automates the alignment of custom data fields from leads to the corresponding fields in CRM accounts, contacts, and opportunity records.
This ensures that essential data is accurately transferred and reflected across the CRM system.
Unbeatable, native Salesforce CRM integration in a PRM
Unlike the competition, we don't mislead you when we say we have a native Salesforce integration. We built our CRM to PRM integrations so that we have control over how reliable it is. Our integration ensures your partners get the fastest possible updates, with changes in the CRM reflected instantly in the PRM — keeping them informed immediately.
We empower you to DIY
The whole CRM to PRM connection takes only 5-8 minutes to configure.
Since it's a very simple integration, any adjustments can all be made independently by your partner operations team.
Show partners only the CRM data you want to
Select the data you want to display to partners in the partner portal – includes any standard or custom object – while retaining full control over user access and security.
Seamless, bi-directional sync
Magentrix's Smart Sync Technology analyzes the frequency and volume of record changes in Salesforce and automatically adjusts the sync interval as needed.
